Free the Poo

An educational campaign designed to unconciously teach users about keeping our sewers clean

Free the Poo is a series of educational resources developed to address the critical issue of blockages in the sewer system. Lightning Rock worked closely with Icon Water (the Australian Capital Territory water supplier) to create a series of interactive and fun software and video products to teach people how to and the importance of only flushing certain products down the drain.
The novelty of the products (game, 3D video, or catchy animation) assisted user to retain the information.

“The novelty of the products (game, 3D video, or catchy animation) assisted user to retain the information.”

 

 

A 2D platform game with a retro endless runner style. Developed for use on web, android or ios.

 

An animated developed that was matched to a musical jingle.

 

 

 

Using a 360 degree camera a 3D video was created recording the cleaning of a sludge tank to teach people the consequences of their actions in a 'gallery of the gross'